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Netflix is pursuing more interactive content, including, maybe, a rom-com

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On the heels of its groundbreaking foray into interactive storytelling with the choose-your-own-adventure-style Black Mirror episode Bandersnatch,

Netflix will look to produce much more interactive entertainment, according to vice president of content, Todd Yellin. Speaking at the FICCI-Framesconference for Indian media and entertainment in Mumbai, Yellin said in a keynote that audiences could expect many more interactive stories to come from the streaming media service, according to a report in Variety. We realized, wow, interactive storytelling is something we want to bet more on,” Yellin reportedly said. “We’re doubling down on that. So expect over the next year or two to see more interactive storytelling.”

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